Fathom Analytics is a privacy-first replacement for Google Analytics: one fast dashboard, no cookies, EU traffic isolation, and email reports that keep stakeholders out of the tool. The company is bootstrapped and profitable, which matters for a tool you will accumulate a decade of data in.
It suits solo founders and small businesses that want honest traffic numbers without a consent banner. Plausible is the closest comparison — open source and self-hostable where Fathom leans managed simplicity.