Make (formerly Integromat) is visual automation for people who think in flows: scenarios support routers, iterators, aggregators and error handlers, so one canvas can express logic that would take a stack of zaps. Operations-based pricing usually undercuts Zapier significantly at volume.
It suits ops and marketing folks who hit Zapier’s expressiveness ceiling or its bill. The canvas takes a weekend to click; engineers wanting full control and self-hosting graduate to n8n.