Loom makes async video normal: record your screen and camera, get an instantly shareable link, and let viewers watch at double speed, comment and react. AI now handles titles, summaries and filler-word removal. Atlassian acquired it in 2023, wiring it into the Jira and Confluence world.
It suits distributed teams that would otherwise book a meeting to explain something once. It complements rather than replaces written docs — video is harder to skim, search and keep current.