Plausible is web analytics you can read at a glance: one fast dashboard, no cookies, no personal data, a script under 1 KB. It is open source, EU-hosted and GDPR-friendly enough to skip the consent banner in most setups, with goals, funnels and custom properties covering everyday measurement.
It suits small teams that want to know what is working without running Google Analytics. It deliberately stops short of product analytics — session-level user journeys, retention cohorts and feature usage are PostHog territory.