Zapier connects thousands of apps with trigger-action workflows anyone can build. It is the fastest way to automate the glue work between tools — new lead to CRM, form response to Slack, invoice to spreadsheet — and newer additions like Tables, Interfaces and AI steps stretch it toward light internal tooling.
It suits ops and marketing teams automating without engineering time. Costs scale with task volume, and complex multi-step flows get expensive — the point where teams price out Make or self-host n8n.