Canva makes design accessible: pick a template for a social post, deck, flyer or video, drag things around, and export something presentable. Brand kits, an enormous asset library and AI generation and editing tools have made it the default for marketing content at small companies.
It suits marketers, founders and creators producing visual content without a designer on staff. Interface design, design systems and precise creative work remain Figma territory — the two coexist at most companies.