Hotjar shows you why the numbers look the way they do: heatmaps of where users click and scroll, recordings of real sessions, funnels, and on-page surveys that ask visitors in the moment. Setup is one script, and the interface is built for marketers rather than analysts.
It suits teams optimizing landing pages, signup flows and checkout who need qualitative evidence fast. For rigorous event-based analysis it pairs with — rather than replaces — a product analytics tool like Amplitude or PostHog.