Home / Categories / Marketing
Marketing Software
Marketing tools cover email, links, campaigns and attribution. Favor tools that match your channel mix today — most teams need far less than the enterprise suites sell.
6 tools listed · Last reviewed August 2026
K
Klaviyo
FREE PLAN
Email and SMS marketing powered by your commerce data.
Best for — e-commerce brands automating email and SMS revenue.
The e-commerce marketing default: deep store integrations, revenue-attributed flows. Costs scale steeply with list size.
Email
Marketing
SaaS
C
Customer.io
FREE TRIAL
Automated messaging driven by your product data.
Best for — product-led teams sending behavior-triggered messages.
Real segmentation on live event data across email, push, SMS and in-app. Needs data plumbing, and entry pricing is real money.
Automation
Email
Marketing
K
Kit
FREE PLAN
Email marketing for creators, from newsletter to business.
Best for — creators selling products and running automations around email.
Creator-focused automations, forms and commerce with a generous free tier. The email editor stays deliberately simple.
Email
Marketing
Newsletters
D
Dub
OPEN SOURCE
Link management and attribution for modern marketing teams.
Best for — startups tracking campaign links with proper analytics.
Open-source link infrastructure with real analytics. Young, but moving quickly.
Analytics
Marketing
Open source
M
Mailchimp
FREE PLAN
Email marketing and automations for small businesses.
Best for — small businesses starting with email marketing.
The familiar default for newsletters and simple automations. Costs and complexity grow with your list.
Email
Marketing
SaaS
H
HubSpot
FREE PLAN
CRM, marketing and support in one connected platform.
Best for — growing teams that want sales and marketing under one roof.
A generous free CRM that scales into a full platform. Costs rise sharply as you unlock the marketing and sales hubs.
CRM
Marketing
SaaS
Related categories
Adjacent tools people compare against this category.