Tally is the simplest way to make a form that looks good: a doc-style editor where you type questions the way you would write a page, with logic, calculations, payments and file uploads included. The free plan is famously generous — unlimited forms and unlimited responses — with Pro adding custom domains and removing branding.
It suits founders and small teams who want Typeform-quality forms without per-response anxiety. Heavier enterprise needs — advanced team workflows, enterprise SSO, granular quotas — are where Typeform still earns its price.