Typeform popularized the conversational form: one question at a time, smooth transitions, and a design bar that makes surveys feel like product. Logic jumps, hidden fields, payments and video questions cover serious use cases, and integrations push answers wherever work happens.
It suits marketing and research teams where completion rate is the metric. The response-based pricing is the rub — high-volume forms get costly, which is exactly the gap Tally exploits with unlimited free responses.